What is a BarCamp, anyway? A BarCamp is an unconference. No fixed agenda, no pre-selected speakers, no hierarchy. Instead of a classic “stage vs audience” setup, participants shape the programme themselves. Anyone can suggest a topic, anyone can speak, everyone can ask questions. The first BarCamp was created in 2005 in the US as a reaction to closed, invitation-only tech conferences. At the time, there was an exclusive event called Foo Camp, where only selected guests were a

Every December, social media feeds turn into a celebration of identity. People share their year in music from Spotify, Apple Music, and other platforms, proudly announcing that they’re in the top 0.01% of someone’s listeners. It becomes a friendly competition: whose taste is more refined, more niche, more them. Which platform does it best is still up for debate. But one thing is clear: Spotify Wrapped has become an annual event that (almost) everybody is waiting for. So what

Disclaimer: this is my reflection-in-action post. Working as a content strategist, do you also start unconsciously noticing small things the way I do? Today I noticed how a small European e-commerce brand forgot to renew their domain name. If you’re into digital marketing, you know what kind of disaster this is: lost traffic, lost clients, no sales, no income, damaged reputation — and an urgent need to create a new website. You may ask, “Why would they create a new website if

Remember how recently I explained you how you can choose your brand's name using the SMILE method? If you're like "What is that even?", then check the part 1 to refresh your memory. As I’m writing this, I’m still inspired by a book called "Hello, My Name is Awesome" by Alexandra Watkins. And it's a time to introduce you to the SCRATCH method. Again, long story short: your brand name should make people smile, not scratch their heads – hence the contrast between SMILE and S

Let’s start with this – I simply love creative processes. Whether it’s designing an app, filming a commercial, or coming up with a name for a new brand – there’s something exciting about it. And sometimes even old brands need a “second name.” What’s really cool is that today, creativity doesn’t have to be chaos. You can actually algorithmize it – turn inspiration into a process, checklist it, and even figure out whether your idea actually works. Recently, I read a book by Ale

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