SMM at HAVAS:
Burger King & Old Spice
Industry
Restaurant, Consumer Goods
Service
Social Media Marketing for key clients
Timeline
2020 - 2021
Summary
I've worked on major clients such as Burger King and Old Spice, taking on tasks such as project management, client communications, creative collaboration, analytics and managing content creators.
Goal
Each brand had its own goals: for Burger King, it was about building a bold and engaging community; for Old Spice, maintaining a strong brand image and consistent tone of voice was key. Across the board, the focus ranged from reputation management and traffic growth to shaping a positive online presence that resonated with each brand’s unique audience.
Activities
I managed the day-to-day social media operations for Burger King and Old Spice – from developing content strategies and briefing creators to running campaigns, tracking performance, and keeping both the tone and visuals on-brand. My role was a mix of creativity and structure: making content that resonates while aligning with business goals.