My (ooops, my cat's)
TikTok
Industry
Influencers, Entertainment
Summary
Timeline
August 2020 - present
I have always thought about giving my cat Alex a better life. Because he only deserves the best! When my friends gave me the idea to create a TikTok account for Alex, I thought: "Why not?". With the look and voice of my unique cat, I took a creative approach combining streams, funny videos, interviews and simply the lifestyle.
Goal
The goal was to show the cat in an entertaining way so that users could build positive connections and create a fan community without the content being too cute and boring.
Results
The overall results were outstanding. I was able to drive engagement and views from zero to 60 million views on the video.
In addition, some big brands like Whiskas have contacted me for a collaboration. And as a bonus, today we have more than 2 million followers from the US, Brazil, Austria, Türkiye, Ukraine and other countries.